Safari Yetu
Kenya's leading tailor-made safari operator needed a digital presence as good as the experiences they sell. Full website, CMS, client portal, newsletter pipeline, and social media design system.
Visit Safari Yetu Adventures
Kenya's leading tailor-made safari operator needed a digital presence as good as the experiences they sell. Full website, CMS, client portal, newsletter pipeline, and social media design system.
Visit Safari Yetu AdventuresSafari Yetu Adventures has been operating tailor-made Kenyan safaris since 2019. With over 1,000 satisfied travellers and 12+ destinations across East Africa and beyond, they had built a genuinely excellent product. Their digital presence did not reflect any of it.
The scope was broad: a full website redesign, a CMS built for a non-technical team, a newsletter pipeline and automation, a client-facing portal for booking management, and a complete social media design system including post templates, stories, carousels, and a brand voice guide. One brief, one team, one standard of quality across all of it.
The website launched with a booking flow that runs without the team touching it. The content system gave them 40+ Canva templates that any team member can use without design knowledge. Three months later, their social profile reach had grown 62% with no increase in posting frequency. The system just worked.
Static posts, carousels, and stories. Built in Canva — editable by anyone, consistent by design.
How Safari Yetu sounds. Words to use, words to avoid, and how to write for each platform.
Six content categories, each with a purpose and a posting rhythm. No more blank-page paralysis.
Which colours go on what, and when. Photo overlay guidelines for consistent image treatment.
Researched tag clusters by category and region. Maximises reach for the East Africa travel audience.
Step-by-step guide for the team. How to use every template, how to adapt content, what to never do.
"Safari Yetu now has a website that reflects the quality of what we offer, a booking flow that works without us touching it, and social media content that looks like it came from a full creative team. Our team uses the templates every day without thinking about design. That is exactly the point."Safari Yetu Adventures, Nairobi
A content system is the most underrated brand investment. Let's build yours.
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