SME branding

Branding for
SMEs.

For businesses ready to compete beyond their size.

Start with a conversation

The situation

The business grew.
The brand did not.

You are competing with larger firms for the same client, and the first thing that client does is look you up. What they find decides the conversation before it starts.

The site

Built years ago, needs someone technical for every change. Half your services aren't even on it.

The brand

A logo made quickly, colours chosen without a system, documents that don't match each other.

The impression

A client who found you through a referral checks the site and wonders if they have the right address.

The gap

Where you are,
and where you could be.

Right now

A site built years ago that needs someone technical for every change

A logo, colours and documents made at different times that don't match

No dedicated pages for the services you actually sell

Social media happens whenever there's time left over

The brand looks smaller than the business actually is

After Ribyon

A fast site you update yourself in minutes, no technical help needed

One identity applied consistently across every document you send

A page for each service, structured to be found on Google

Templates so publishing takes minutes, not hours

A brand that looks like the business you are building

Typical SME engagements run three to five weeks. Fixed price, agreed in writing before we start.

What you get

Four things that
pay for themselves.

01

An identity that fits

A logo, palette and type system that reflects what you actually do, pplied to every document you send.

02

A site that converts

Fast, mobile-first pages with a clear next step, n a CMS you can edit without help.

03

Templates for daily use

Social posts, proposals, invoices and presentations that all look like the same company.

04

Local search foundation

Service pages, structured data and a Google Business Profile that put you in front of local buyers.

Relevant work

What this looks like
in practice.

"We handed Ribyon our social channels and ad accounts. Three months later our cost per lead had dropped by nearly half and the content finally sounded like us."
Marketing Director, Nairobi
Retail brand

Pixel Plus

Brand identity, packaging system and retail presence for a fast-growing consumer products business.

View case study
Travel brand

Pollant Travels

Campaign identity and digital presence for a travel company competing with established operators in East Africa.

View case study
Scope

What the work
can include.

Professional brand identity development

Logo, colour system, typography and brand guidelines built to last.

Business and e-commerce websites

From three-page brochure sites to full e-commerce, n a CMS you run yourself.

Brand messaging and positioning

What you stand for, who you're for, and how to say it on every channel.

Social media content systems

Templates, calendars and tone-of-voice rules so your team can publish confidently.

Marketing and communication materials

Proposals, decks, brochures and signage, ll from the same design system.

The outcome

A credible business that communicates clearly and is better equipped to attract the right customers.

Questions

Before you
start.

Often a logo refresh is enough. If the business has outgrown the identity, or materials no longer look consistent, a fuller system is usually cheaper than fixing each document separately.

Yes. Most SME sites are three to five pages: what you do, proof, and a clear way to enquire, on a CMS you can update yourself.

Yes. Brand Kit is the fixed-price starting point, and we scope to the budget before work begins rather than after.

A decision-maker, access to the people who know the business, and examples of the materials you currently send. Everything else we can carry.

Next step

Look like the business
you are building.

Send the site and one document you send clients. We will tell you what is costing you credibility and what it costs to fix.

Start a conversation Free review first