Fifteen questions, about four minutes, one honest score. It covers the five things that decide whether a brand compounds over time or quietly leaks money: positioning, identity, voice, systems and your website.
Scored from your own answers. Add an email below for the written report and a 90-day plan.
Out of 6 in each area. The lowest bars are where the money is leaking.
In order of what we would fix first, not in order of what looks worst.
We will send the report out by email and review it ourselves. You get a copy of everything below, in writing.
A copy is on its way to your inbox, and it is in our studio pipeline. Here is the detail, so you are not waiting on a delivery to start.
Three fixes, in the order that returns the most for the least effort.
The specific questions that scored below "in place".
Define three adjectives and their boundaries, the words you always and never use, and the four tone dials. Fill it in online or print the PDF.
Open the worksheetIf the audit flagged positioning, start here. It explains what a strategy document contains and how to know yours is finished.
Read the guideFixed-price brand identity, strategy and web projects for founders in Kenya and Europe. Send the report and we will tell you what it would cost.
Start a projectYes. The fifteen questions and the score are free, with no email needed to start. You only leave an email if you want the detailed report sent to you and reviewed by us.
No. You see your score, the band and the five-area breakdown straight away, because that is calculated in your browser. The email step is what unlocks the written report and puts a copy in front of a person.
Five areas, three questions each: positioning, identity, voice, systems and digital presence. Each answer scores 0, 1 or 2, giving a total out of 100. It is a self-assessment, so the value comes from answering honestly rather than defensively.
About four minutes for the questions. It saves as you go, so you can close the tab and come back to it later on the same device.
Your answers arrive in our studio pipeline and a person reads them. If something is clearly worth fixing, we will say so plainly. There is no obligation and no automated sequence beyond the report email.