Content Systems

Social Media &
Content Systems.

A system for everything you publish — consistent, not boring. Scalable, not rigid.

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What it is

Stop making content.
Start running a system.

Most teams produce content reactively — blank canvas every time, inconsistent output, no clear voice. A content system changes that. It's a framework that lets anyone on your team produce on-brand content without needing a designer or a brief.

We build the templates, the rules, and the tone guide. Your team gets consistency without rigidity. Your audience gets a brand that feels cohesive wherever they encounter it.

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Post Templates

Static posts, carousels, and stories. Built in Canva — editable by anyone, on-brand by design.

Tone of Voice

How your brand sounds. Words to use, words to avoid, and how to write for each platform.

Content Framework

Six content categories, each with a purpose and posting rhythm. No more blank-page paralysis.

Colour Rules

Which colours go on what, and when. Photo overlay guidelines for consistent image treatment.

Editorial Guidelines

A step-by-step guide for your team. How to use every template and adapt content confidently.

Editable Files

Every template in every format — Canva, Figma, or whatever your team uses.

How we work

The process. No guesswork.

01

Audit

We review your existing content and identify what's working and what isn't.

02

Strategy

Content categories, posting rhythm, and tone of voice defined.

03

Design

Templates built to your brand. Every format covered.

04

Guidelines

Usage manual written for the people who'll actually use it.

05

Handoff

Training session + all files delivered. Your team is ready.

"Safari Yetu now has a website that reflects the quality of what we offer, a booking system that runs without us touching it, and social media content that looks like it came from a full creative team. Our team uses the templates every day without thinking about design. That is the point."
Safari Yetu Adventures, Nairobi
Ready to start?

Let's build your content system.

Tell us about your team and how you currently publish. We'll design a system that actually gets used.

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