Social media marketing and paid advertising

Social Media &
Paid Ads.

Two scopes: establishing a social presence and maintaining it. Strategy, layouts and launch on one side; publishing, community and paid campaigns on the other.

3× avg ROAS
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3× avg return on ad spend
−46% avg cost per lead drop
30 day content calendars
100% owned + paid under one roof
What it is

Social media that
actually performs.

Posting consistently is not a strategy. For corporate brands, social media is a growth channel, one that needs a clear plan, disciplined execution, and paid media that turns attention into pipeline.

We run both sides of the equation under one roof: the organic presence that builds trust and the paid campaigns (Google, Meta, LinkedIn) that drive measurable results. Same strategy, same brand, same standard of craft.

We build this for organisations that need accountability, clear objectives, agreed KPIs, and monthly reporting that shows exactly what every shilling is doing.

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Social Media Strategy

Positioning, channel selection, and a content plan tied to business objectives. Not vanity metrics.

Content & Scheduling

Monthly content calendars, on-brand creative, and scheduling across every platform you own.

Google & Meta Ads

Campaign strategy, ad creative, targeting, and optimisation across Google, Meta, and LinkedIn.

Community Management

Responding to comments and messages so your audience feels heard. And your reputation stays protected.

Performance Reporting

Monthly reports that connect spend to outcomes. Clear numbers, honest read on what's working.

Creative Production

Static, carousel, video, and ad creative built to your brand system. Not off-the-shelf.

How we work

Owned and paid, one strategy.

01

Audit

We review your current presence, accounts, and past ad performance.

02

Strategy

Objectives, channels, budgets, and KPIs agreed before anything is published.

03

Launch

Content calendar live, ads structured and running with clean tracking.

04

Optimise

Weekly tuning of creative, targeting, and budget based on real data.

05

Report

Monthly reporting that ties every number back to a business outcome.

What you'll have after 30 days
01

A paid media strategy with agreed KPIs, channels, and monthly budget allocation.

02

Live ad campaigns on Google and Meta with clean conversion tracking in place.

03

30 days of scheduled organic content publishing on every channel you own.

04

A first monthly performance report connecting spend to real business outcomes.

05

A brand presence that looks and sounds the same across every platform you run.

"We handed Ribyon our social channels and ad accounts. Three months later our cost per lead had dropped by nearly half and the content finally sounded like us. The monthly reports are the clearest we've ever received."
Marketing Director, Corporate Client
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Ready to start?

Let's turn your social media into a growth channel.

Tell us your objectives and current spend. We'll show you what a serious social and paid media programme looks like for your brand.

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