Brand design and colour systems

Our
services.

Identity, strategy, websites, software and content, delivered by one senior team. Fixed scope, fixed price, and a written plan before design begins.

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Service areas

Everything we do, from strategy to execution.

Six disciplines, one standard, different depths depending on what the work needs. Most engagements combine two or three; some need only one. We will tell you which, even when the answer is smaller than you expected.

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Brand & Strategy

A new identity or a careful refresh: logo suite, colour, type and the guidelines that keep it consistent across every touchpoint.

  • Logo suite: primary, secondary, and icon marks
  • Colour palette & typography system
  • Iconography & graphic elements
  • Full brand guidelines document
  • Launch kit with every file format you need
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Positioning, audience and messaging, including the strategic work behind a rebrand, so the change has a reason people can repeat.

  • Brand positioning & value proposition
  • Audience definition & personas
  • Messaging framework & tone of voice
  • Competitive landscape analysis
  • Brand architecture recommendations
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Web & Digital

For public-facing websites, corporate platforms, e-commerce and CMS-driven experiences: designed and built from scratch, fast, editable and measurable.

  • UI/UX design & prototyping
  • Responsive front-end development
  • Performance optimisation & SEO
  • CMS integration & training
  • Full design source files on delivery
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Software & Product

For web applications, internal business systems, dashboards, portals and customer-facing products: research, flows, design systems and implementation where we take responsibility for the build.

  • UX research & user flows
  • Wireframes & interactive prototypes
  • Design systems & component libraries
  • Handoff-ready Figma files
  • Developer collaboration & QA support
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Marketing & Communication

A layout system, tone and governance, so every post, report and document looks like the same organisation.

  • Post templates: static, carousel, and stories
  • Tone of voice & editorial guidelines
  • Content category framework
  • Usage manual & training
  • Editable layout files in all formats
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Two scopes: establishing a social presence (strategy, templates, launch) and maintaining it (publishing, community, paid campaigns). Quoted separately.

  • Social media strategy & content calendars
  • Google, Meta & LinkedIn ad campaigns
  • Community management & scheduling
  • Creative production for every format
  • Monthly performance reporting
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Packages

Three tiers. Built for where you are.

Same standard of thinking. Different level of depth depending on your stage.

Starter

Starter Brand Kit

For teams putting a brand into the world for the first time. Clean, fast, professional, with everything needed to show up with confidence.

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Growth

Growth Brand System

For scaling businesses. Full identity, website, templates, and guidelines your team can use.

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Premium

Premium Brand Platform

For established organisations. Strategic positioning, full identity, and a brand built to lead.

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Framework

How we work.

A five-phase process that removes guesswork. Every phase requires your sign-off before we move forward.

01

Discovery

We learn your business, market, and goals. No assumptions.

02

Strategy

Every decision gets a documented reason, not a preference.

03

Design

We build the visual system. Intentional and documented.

04

Build

Translating the brand into a live digital presence.

05

Launch

You leave with everything you need to run your brand.

FAQ

Questions we are asked before we start.

The answers that matter when a decision has to go through a board, a donor or a procurement team.

With a written brief and a fixed-price scope. We review what exists, agree the decision the work has to support, and send a plan with deliverables, timeline and price before any design begins.

Yes. We work remotely-first with teams across East Africa, the UK and Europe, and we invoice in KES, USD or EUR. Time zones have rarely been the constraint; unclear briefs are.

A senior strategist and designer lead every engagement. Research, writing and production support are added as the scope requires. Nothing is handed to a junior team.

We provide written scopes, fixed-price quotations and invoices, and can complete vendor onboarding, NDAs and insurance documentation. Our paperwork is built to survive a procurement review.

A decision-maker, access to the people who know the organisation, and honest feedback at three review points. Everything else we can carry.

We hand over source files, guidelines, templates and CMS access, with documentation. Optional retainers cover ongoing design, content and site maintenance.

Scope

Where the lines are.

Website development vs product design. A website is public-facing: pages, content, enquiry flows. Product design is the experience of an application: research, flows, prototypes and interface systems.
Content systems vs ongoing social management. We design the templates, tone and rules. Running accounts, community moderation and publishing on an ongoing basis is a separate engagement.
A note on the system. We do not start from pre-built themes. We design the system, then hand over a set of editable layouts your team reuses afterwards: social posts, reports, proposals and documents that stay on brand without a designer.
Campaign management vs media spend. Campaign strategy, creative and management are quoted as work. Advertising budget is paid to the platforms separately, and no result is guaranteed.
Next step

Ready to build something that lasts?

Tell us where you are. We'll tell you what we'd do. No pitch decks. No pressure.

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