The short answer: social media management should cover strategy, content production, publishing, community response, paid support and reporting. If a quote only covers "posts per month", you are buying activity, not a channel that supports the business.
Many Kenyan businesses start with a posting package because it is easy to compare. Ten posts, twenty posts, a video. But posting volume is not the outcome. The outcome is recognition, trust and enquiries from the people you want to reach.
What a serious scope includes
- Channel strategy: which platforms matter for your audience, and what each one is for.
- Content pillars: the themes you will own, not random daily ideas.
- Production: design, copy, photography or video as needed.
- Publishing and scheduling: consistent timing with a real approval process.
- Community management: replies, DMs and escalation, with a response-time expectation.
- Paid support: boosting the content that earns attention, not every post.
- Reporting: reach, engagement quality, enquiries and what changes next month.
Posting vs managing
| Posting package | Management engagement |
|---|---|
| Agreed number of posts | Strategy tied to business goals |
| Captions and graphics | Content system and production pipeline |
| Basic scheduling | Community response and escalation |
| Monthly reach screenshot | Report with decisions for next month |
| No paid media | Paid support for proven content |
Typical costs in Kenya
For a professional scope, monthly retainers commonly range from KES 60,000 to KES 250,000 depending on channels, production volume, video, community management and paid media fees. Ad spend is separate. A lower retainer can work for a focused single-channel presence, but it will not cover full production and daily community management.
What to ask before signing
- Who writes, who designs and who approves?
- How quickly will you respond to comments and DMs?
- Is ad spend included or separate?
- Do we own the content and source files?
- What happens when a post needs a same-day change?
- Which three metrics will you report every month?
Red flags
- A guarantee of followers or virality.
- No strategy session before the first invoice.
- Reporting that stops at reach and likes.
- No community management, even though DMs drive enquiries.
- Templates that cannot be edited by your team.
See our social media and paid ads scope, and the content foundation on the content systems page. If you sell to other businesses, read the corporate branding page.
Frequently asked questions
How much does social media management cost in Kenya?
Professional retainers usually start around KES 60,000 per month and rise with channels, video production, community management and paid media. Ad spend is billed separately.
How many posts per week should we publish?
Publish the amount your team can sustain at a quality level. For most SMEs, three to five strong posts per week beat daily filler. Corporate brands often need fewer posts and more depth.
Should we boost every post?
No. Boost the content that already earns saves, comments or enquiries. Paid support should amplify proven content, not rescue weak ideas.
Do we need TikTok?
Only if your audience is there and you can produce the format consistently. A strong LinkedIn and Instagram presence usually matters more for B2B and premium consumer brands in Kenya.
Can you work with our internal team?
Yes. Many engagements combine strategy and templates from us with day-to-day publishing by your team, plus a monthly review.
Next step: if your channels look busy but do not generate enquiries, ask for a review. We will tell you whether the problem is content, community or offer.